Stir it up: Bob Marley to headline corporate cannabis brand

17 November 2014
Other news

The Marley family and a Seattle-based private equity firm announced the creation of Marley Natural, "a premium cannabis brand rooted in the life and legacy" of one of marijuana’s most devoted sons. Marley Natural will look like a modern consumer product, cleanly packaged and marketed with the help of the same agency that branded New Balance and Starbucks Coffee. The cannabis will be sold as "loose packed" buds, oils or concentrate. "This is what the end of prohibition looks like," said Brendan Kennedy, CEO of Privateer Holdings, which owns Marley Natural. (See also: Riding high: Is pot poised for a (legal) business boom | Marley Natural: The weed that manages to sell out both Bob Marley and Jamaica)

NBC News (US)
Tuesday, November 18, 2014