The legal weed industry is trying to grow something else these days: political influence. The National Cannabis Industry Association has spent $60,000 lobbying Congress and federal regulators during the first nine months of this year — double its lobbying expenses for all of 2013. Its political action committee also shelled out campaign money to help politicians in tough midterm races, including Democratic Gov. John Hickenlooper of Colorado, where voters in 2012 approved the recreational use of marijuana.
Last week, NBC’s Today Show giddily announced an exclusive: Privateer Holdings, the Seattle marijuana company long acclaimed locally for its straight, corporate image and Ivy-League-educated bosses, was launching “the first global pot brand” based on the legacy of Bob Marley. The company is likely to start selling pot overseas, says Privateer public-relations director Zack Hutson, previously a spokesperson for Starbucks. “We’re in discussions with a distributor in Israel” – a country with a federally legal medical-marijuana system. Hutson also cites Uruguay and the Netherlands as potential early markets.
Marijuana is growing up. As Colorado and Washington’s recreational marijuana industries blossom and new markets in Oregon and Alaska begin to take shape, so-called ganjapreneurs are looking for ways to take cannabis mainstream. Before long, they hope, marijuana products will be as widely available as alcohol – and just as socially acceptable. While marijuana businesses may have dreams of mass market sales and global domination, for the moment, they seem to be taking the "go slow" approach.
It looks like the use of recreational marijuana is heading down the path of legalization across the country. Voters in Alaska, Oregon and the District of Columbia approved legalizing measures on Nov. 4, but with key differences. Some say a profit-driven model for legalization runs the risk of increasing marijuana use, while others argue that a regulated market is the best way to keep use safe for consumers. What’s the right approach to legalizing recreational marijuana?
Three marijuana legalization initiatives were on the ballot this week, and all three won. That’s a better outcome than I was expecting. I was surprised when voters in Colorado and Washington approved legalization two years ago, and I was surprised again when voters in Alaska, Oregon, and Washington, D.C., followed suit. Partly that’s because, after 25 years of advocating drug legalization (along with various other unpopular positions), I am accustomed to losing. But it’s also because I had looked at the polling data.
If D.C. residents vote to legalize marijuana possession next week, it wouldn’t just mean a sea change in drug policy in the nation’s capital. It could also mean big business. A study by District financial officials shared with lawmakers estimates a legal D.C. cannabis market worth $130 million a year. The ballot initiative voters will see Tuesday does not allow for the legal sale of marijuana — only the possession and home cultivation of small amounts — but D.C. Council members gathered Thursday to hear testimony about what a legal sales regime might look like.
A report from Greenwave Advisors, a "comprehensive research and financial analysis for the emerging legalized marijuana industry," projects that legal cannabis could be an industry with revenues of $35 billion by 2020 if marijuana is legalized at the federal level. To put that figure in perspective, $35 billion represents more annual revenue than the NFL (currently $10 billion), and is roughly on par with current revenues for the newspaper publishing industry ($38 billion) and the confectionary industry ($34 billion).
Only six months old, Colorado's recreational marijuana industry starts a transformation that could add hundreds of new pot businesses to the state and reconfigure the market's architecture. Previously, only owners of existing medical marijuana shops could apply to open recreational stores, and all businesses had to be generalists, growing the pot that they sold. Now, newcomers to the industry can apply for recreational marijuana business licenses. When these new businesses begin opening in October, all recreational marijuana companies will be allowed to specialize — for instance as stand-alone stores that don't grow their supply.
Evan Cox used to deliver pizza. But 18 months ago, as he was running out of money at college in Seattle, he had a new business idea. The state of Washington was in the process of legalising the sale of marijuana, but he guessed it would take time for pot shops to open. So he set up Winterlife, a marijuana-delivery service. Dope-delivery services are also popular in states with stricter laws. More than a dozen illegal delivery services now serve tokers in Manhattan and Brooklyn.