The 43-year-old war on drugs had never seen such a barrage of opposition as it did in 2014, with successful marijuana legalization initiatives in several U.S. states, California’s historic approval of sentencing reform for low level drug offenders and world leaders calling for the legal regulation of all drugs — all of which cement the mainstream appeal of drug policy alternatives and offer unprecedented momentum going into 2015.
Last week, NBC’s Today Show giddily announced an exclusive: Privateer Holdings, the Seattle marijuana company long acclaimed locally for its straight, corporate image and Ivy-League-educated bosses, was launching “the first global pot brand” based on the legacy of Bob Marley. The company is likely to start selling pot overseas, says Privateer public-relations director Zack Hutson, previously a spokesperson for Starbucks. “We’re in discussions with a distributor in Israel” – a country with a federally legal medical-marijuana system. Hutson also cites Uruguay and the Netherlands as potential early markets.
Legalisation of cannabis is making slow but unstoppable progress across much of the developed world, many experts believe, following the end of prohibition in two US states. In Amsterdam, long famous for its coffee shops, international experts gathering to discuss cannabis regulation said the international conventions, once so heavily policed by the US, would now be increasingly flouted. Already many countries, most notably the Netherlands and Spain, have bypassed the rules.
The International Narcotics Control Board (INCB) has launched a counter-offensive against moves to liberalise drug laws around the world, warning that cannabis legalisation poses a grave danger to public health.