Tradition is disposable. Evidence is marginal. Economic arguments are not important. This, in a nutshell, is what Sweden said to the UN to oppose traditional uses of coca in Bolivia. It is opposite of what it says to the EU to defend the use and sales of snus at home. Sweden may have gained a small amount of favour from the US, and it may have further promoted its reputation for being tough on drugs, but it did so by contradicting itself, providing clear ammunition to those who would seek to enforce the ban on snus and ensure that the export ban is not lifted.