Tradition is disposable. Evidence is marginal. Economic arguments are not important. This, in a nutshell, is what Sweden said to the UN to oppose traditional uses of coca in Bolivia. It is opposite of what it says to the EU to defend the use and sales of snus at home. Sweden may have gained a small amount of favour from the US, and it may have further promoted its reputation for being tough on drugs, but it did so by contradicting itself, providing clear ammunition to those who would seek to enforce the ban on snus and ensure that the export ban is not lifted.
Today the Plurinational State of Bolivia can celebrate a rightful victory, as the country can become formally a party again to the 1961 Single Convention on Narcotic Drugs, but without being bound by its unjust and unrealistic requirement that “coca leaf chewing must be abolished.” This represents the successful conclusion of an arduous process in which Bolivia has sought to reconcile its international treaty obligations with its 2009 Constitution, which obliges upholding the coca leaf as part of Bolivia’s cultural patrimony.